Transforming the Workplace to Help You Succeed in the Marketplace
Bennett Andelman
Co-CEO & Partner
A seasoned Chief Marketing & People Officer as well as brand agency owner, Bennett previously held leadership roles at industry leading brands including Power Home Remodeling, Allebach Communications, and Roska Direct. Over the past 25 years, he has worked with a diverse range of clients spanning home services, healthcare, retail, fragrance, food, finance, sports management, and real estate. Among this work, he has helped create and lead notable campaigns for L’Oreal, Eli Lilly, Sabra Hummus, BIC, Sheaffer, Stetson Cologne, SeventySix Capital, and Univest National Bank.
Today, Bennett is a trusted advisor to executives of both established companies and start-ups on brand revitalization, product transformation, process evolution, and revolutionizing employee experience. From podcasts to conference rooms, Bennett is furiously passionate about internal and external audience experience, as he is meticulous about measurement.
At home, he is the proud husband to Mindy and the not so cool father to Michael, Harrison, and Logan … oh, and Jojo, their mini goldendoodle. She’d throw a fit if not included.
WORDS MATTER
HALO CONTENT LIBRARY
Tamar Cohen
Co-CEO & Partner
Tamar has built her career in experience management across multiple industry leaders including Citibank, Zoetis and Travelers. Over the past 20+ years, she has led the founding and development of both customer and employee experience functions, building from ideation through full implementation. Across financial services, banking, pharma and insurance, Tamar has developed and managed journey transformation, listening initiatives, training, metric dashboards and initiatives targeted to increase customer and employee loyalty and business value.
Additionally, Tamar is a featured contributor at Reworked, a frequent events and conference speaker, and podcast guest. Tamar believes that care, compassion and company value can transform experiences inside and out.
AUTHORED BOOKS
The Lost Audience:
Adopting a Marketing Mindset to the Employee Experience
The Lost Audience examines the construct of the broken employee experience and redefines It from a marketing lens. The authors take the audience on a journey to the intersection of the customer and employee experience. As recognized experts in marketing and people experience they use their influence to reimagine brands from the inside out- identifying core business challenges that stem from workplace dynamics then sharing proven marketing strategies that modernize engagement and onboarding, learning and development and culture creation resulting in exponential revenue growth attached to the cornerstones of joy, value, knowledge and production for businesses of all sizes.
